Every business has a separate identity aside from that of the business owner(s). This is why a business can be sued and it can sue too. It’s an entity of its own. Therefore if individuals can have a Facebook page for themselves, so should their business too. As you have friends you hook up with so will your business too; in the case of your business, client and fans.
SETTING UP YOUR PAGE
Setting up your page will entail knowing the vital information about your business and what platform or type of business it stands under. There are different categories when you check on Facebook. Your business aims and objectives will have to be spelled out. Setting up your page actually speaks of you knowing about your business in every detail.
ACTUALLY SETTING UP YOUR BUSINESS FACEBOOK PAGE
This definitely require you going online, to the Facebook platform and go for page setup. Choosing a fan page kind of setting would be better in giving better control over activities on the page to avoid irrelevancies.
A business face would be required. This refers to your business logo or a person you choose to be the face of your business. Other questions necessary to answer would be available on when you start setting up the page.
Adding content is your call point, that is, materials you hope will help draw attention and retain fans/ client. This refers to uploading information, your business related photos and information, update of new stuff in line of your business, and general advert of your goods and services. Celebrating client is also good advert method that could be adopted to boost page content. Generally, content adding means putting activity on your page. Make it busy but with relevant stuff.
Facebook has a way of creating a link of referrals. Getting people can be by invitation and advertising content on friends’ page and requires becoming a member of your page as a criteria to getting the details of your bait content.
WHAT MAKES A GOOD PAGE
Well what makes a good page varies with type of business and what is necessary to make success business relevant. Among these would include:
Important/relevant content Really catchy photos
Good business identity
Relevant and interesting activities.
These are just a few. Just keep searching for interesting and relevant materials and your page comes alive and become a reference.